Saturday, December 24, 2011

How To Best Use Facebook Marketing To Drive Traffic

By Staci Rae


If you're going to run with the big dogs in today's business world, it's important that you understand how Facebook works and how you can start using Facebook marketing techniques to bring your business to the next level. There are many reasons to market your business on Facebook, but one of the best is the fact that this social networking site has very loyal fans. Some studies show that twenty percent of your Facebook fans are going to visit your page repeatedly, which is highest among all social networking sites.

If you don't give Facebook marketing a fair shake, you're missing out. And it's really not that hard. All you essentially need to keep in mind is that the better you become at promoting your business on Facebook, the more successful your business will be.

People love prizes and discounts. To entice people to join your Facebook page, it can be very effective to offer some sort of "extra" just for joining, whether it's a prize, a coupon, a discount or some other bonus. Give it a shot!

In addition to developing a substantial fan following, it's also important to pay close attention the feedback left by the fans you do get. This feedback can be an invaluable resource to you because it can provide you with information that will help you create more effective marketing strategies. By paying attention to the needs of your fans you can more effectively create marketing strategies that meet the needs of your fans as much as you possibly can.

You can't go out there and just start collecting fans like trading cards, with no regard for how they relate to your business. That approach is nothing but a waste of time. To really be successful, you're going to have to do a little bit of research and choose a criterion or set of criteria to use to determine the kind of fans you want for your business. Make sure the fans you choose relate to your business in some way, whether they reside in the same region as you, or whether they have similar businesses to yours. The criteria don't matter as much as the fact that you do have one.

Here's the good news, though: Facebook offers a variety of tools that will help you promote your page. These include the ability to send messages, post videos and publish links. The more you learn about how these tools can work for you the better connected you'll be with your fans and the more interested they'll stay in your company. If you can manage that, you'll soon see your business flourishing in a way you never thought possible.

To really learn the Facebook marketing ropes, get help from social media marketing experts uSocial.net. They'll give you what you need to make a splash on the Facebook scene!




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