Saturday, December 24, 2011

3D Animations for Television Can Increase Viewer Retention

By Tim McGarvey


Special effects and 3D broadcast animation are an integral part of practically all feature films today. 3D visual effects have many creative and practical applications in the realm of film production as well. Whereas the camera only allows for actual footage, 3D animation gives the producer the ability to relay even more intense, dramatic, and fantastical images.

Due to the increase in video and television programming, obtaining a significant and sustainable audience has proven to be a challenge. The truth is, competition between programs has made it difficult for producers to gain an audience large enough for survival. The use of 3D animation studios to produce 3D graphics has been shown to increase viewer retention among programs. Due to the increase in 3D visual effects both in video games as well as in films, the modern audience has become much more adept at navigating 3D images.

Despite the obvious success of these technologies, animation studios have shied away from its use due to time and budgetary constraints. With the dawn of newer technologies, however, 3D graphics have come into the reach of any production desiring them. Whereas before production teams would have to spend countless hours and amounts of money creating 3D graphics, today technology allows them to create their desired product in as little as a week Through the use of 3D filming, producers are able to give the viewer an even more exciting experience by escaping the boundaries of the camera and actual recorded footage. Through the use of virtual cameras, the scene can be completely explored and the watcher can become an even closer part of the story.

With the advent of 3D technology and the continued improvement of graphics, animators and producers are able to take the viewer on realistic journeys through hurricanes, murders, and even the human body. 3D graphics open up an endless number of possibilities. 3D filming and graphics have proven themselves capable of saving both time and money when it comes to creating realistic experiences such as films that give viewers first-hand looks at marine life under the waves, the internal functioning of the human body, and ancient sites such as catacombs.

Animation using 3D technology has shown itself to be highly useful in film production as well as in visual aids and marketing techniques, particularly when it comes to grasping and maintaining viewer attention. 3D graphics and films are used in a variety of different venues including commercials, courtrooms as a means of reenacting crimes and events, museums, and demonstrations of product lines. In short, 3D technology is able to accomplish many goals in a variety of areas with the only limitation really being the imagination of the producer.




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