Thursday, November 8, 2012

Guidelines On How To Make Websites That Sell

By Randolph Morris


There's a common tip for entrepreneurs and business professionals who wish to venture out into the online business world: put a web site so you can earn more.

For online first timers, this may come across as fairly easy. The biggest shock comes two months or three months after their website launch, when they begin to see that the results are miserable, fiscal losses are noticeable and worse, no revenues are coming in!

So what's keeping these business entities off target? One obvious reason is their website. Because of all the rush and excitement, majority of hopeful nline entrepreneurs overlook one rule of search engine marketing: create a web site design that actually sells. When this focus disappears from the equation, the potential of obtaining sales may turn into a mission impossible.

Establishing a website needs to have the right focus. When creating a site, make sure you anchor your qualities on the needs and requirements of your visitors. Make your site visitors appreciate the benefits, not the features. In order for you to create a compelling web site, you should be able to provide the answer to this consumer question: what's in it for me?

Use appropriate images. If you can spare your website from all these stockpile photos, then good. If not, then select clear, compelling photos that convey meanings right on the dot. Studies show that visuals can influence human emotional states. Sometimes, these emotional drives can work for you so plan how you wish to strike these emotional strings in a subtle fashion.

Do not give your customers lots of choices. This marketing scheme brings choice paralysis, a trend that occurs when your customers feel paralysed mainly because they cannot settle for a specific product or service offer.

Focus on your navigation. Keep your navigational structures easy to understand. Site visitors are now very goal-oriented so they're in search for data. The last thing you wish to do is to confuse your visitors and ward off audience interest.

If you do not want to stress yourself with all these guidelines, find a reputable website design company in Singapore that has expertise in creating good website design.



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