So you'd like to become number ONE in The search engines? Search engine optimisation or SEO is the process by which we increase the position of any given website in the search engines. Simple huh? Sadly not! SEO is not for the faint hearted. It demands a superior level of specialized expertise, the use of complex tools and then the analysis and execution of the results those tools provide.
The concept behind search engine optimisation is always to bring a substantial volume of website visitors coming to your website. This is a well planned strategy determined by certain key words and key phrases with respect to the needs of your business.
Whether your Site is brand spanking new or ten years old, managing the way it appears to search engines is crucial to its success. The typical Site gets 61 percent of its visitors from organic (nonpaid) search engine results and 41 percent of most traffic from Google alone. Making certain the company's site ranks highly in search results is, for most companies, a make-or-break proposition, which is why search engine optimization (SEO) has become a multibillion-dollar market.
80% of all online users find what they are looking for through the search engines like (Google, Yahoo!, MSN, etc). If a person is looking for a service or product that you offer on the web, they will not find your website if it doesn't show up on at least one of the first three pages of the search engine. Almost all stop searching after page 3 (or Position 30) and begin a new search.
The truth is there may be numerous companies online selling practically exactly the same services or products that you offer. Five to Seven of them currently occupy the first 10 positions of your favorite internet search engine. Exactly how in the world do you enter into the running, much less compete with other local companies?
Even sadder is the fact if you don't do search engine optimisation your website will never rank anywhere significant in the search engines like Yahoo. Look at your own search behavior. What number of pages will you look at when you are trying to find a service or product? Truth be told that a majority of surfers tend not to go past page three if the results are offered in groups of ten! Therefore if you are on page 70 who is going to find you? What about page 122034 out of 77300000 internet sites. Do you see my point!
Search Engine Optimizing is simple enough it simply requires diligent composing of content rich with keywords and key phrases that correspond with your company. If you have a local company working with mainly local clients ensure you include your locale in the key phrase "Web Designers in Glasgow" rather than simply "Web Designers" as this will make your website more specific to your potential customers' searches. You have to apply exactly the same thinking to your company and site. Do the same thing for each page and you'll soon have an optimised site. Be certain though not to make it to search term heavy (2-5 per 100 words) because it will soon become unreadable and turn away the very website visitors you aspire to attract.
Marketing online for your local business has never been more fantastic. The tools, strategies and systems are there for you. Most business owners don't have the time to keep up with all the 'online stuff'.
Search engine optimization is crucial to having your website found by searchengines like yahoo. You will never simply be found simply because you have a website.
The concept behind search engine optimisation is always to bring a substantial volume of website visitors coming to your website. This is a well planned strategy determined by certain key words and key phrases with respect to the needs of your business.
Whether your Site is brand spanking new or ten years old, managing the way it appears to search engines is crucial to its success. The typical Site gets 61 percent of its visitors from organic (nonpaid) search engine results and 41 percent of most traffic from Google alone. Making certain the company's site ranks highly in search results is, for most companies, a make-or-break proposition, which is why search engine optimization (SEO) has become a multibillion-dollar market.
80% of all online users find what they are looking for through the search engines like (Google, Yahoo!, MSN, etc). If a person is looking for a service or product that you offer on the web, they will not find your website if it doesn't show up on at least one of the first three pages of the search engine. Almost all stop searching after page 3 (or Position 30) and begin a new search.
The truth is there may be numerous companies online selling practically exactly the same services or products that you offer. Five to Seven of them currently occupy the first 10 positions of your favorite internet search engine. Exactly how in the world do you enter into the running, much less compete with other local companies?
Even sadder is the fact if you don't do search engine optimisation your website will never rank anywhere significant in the search engines like Yahoo. Look at your own search behavior. What number of pages will you look at when you are trying to find a service or product? Truth be told that a majority of surfers tend not to go past page three if the results are offered in groups of ten! Therefore if you are on page 70 who is going to find you? What about page 122034 out of 77300000 internet sites. Do you see my point!
Search Engine Optimizing is simple enough it simply requires diligent composing of content rich with keywords and key phrases that correspond with your company. If you have a local company working with mainly local clients ensure you include your locale in the key phrase "Web Designers in Glasgow" rather than simply "Web Designers" as this will make your website more specific to your potential customers' searches. You have to apply exactly the same thinking to your company and site. Do the same thing for each page and you'll soon have an optimised site. Be certain though not to make it to search term heavy (2-5 per 100 words) because it will soon become unreadable and turn away the very website visitors you aspire to attract.
Marketing online for your local business has never been more fantastic. The tools, strategies and systems are there for you. Most business owners don't have the time to keep up with all the 'online stuff'.
Search engine optimization is crucial to having your website found by searchengines like yahoo. You will never simply be found simply because you have a website.
About the Author:
This article has been written by the author, Alex Blaken. Should you require any more The Idea Behind SEO please visit his Google And Yahoo resources!
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