Friday, October 19, 2012

Top tips for a Web Content Manager

By Dan Wilson


There may be times when web content management at your company or business needs to be upgraded. Gone are the days of a webmaster carefully tending to your own site. Today's systems have an elaborate setup that requires upgrades and more detailed work, along with fine-tuning to match your needs with its capabilities. Decide what works best for your business for the right system.

Often, websites are created and then lapse from not having upgrades or changes made to quality of performance. Look to see what initial repairs or adjustments could be made to enhance the functionality of your site. Then, you can begin to see how a new system could bring more change and improvement.

Take a hard look at how your site is used by your clients. For sites set up mainly to handle transactions, you may have a set number of requirements from the vendor to meet. A different type of site that primarily focuses on another type of use can call for another level of settings and features from a new system.

When vendors come to show off the potential of their systems, do not just settle for a model example. Have them use elements of your system in their presentation, or have them do a sample overhaul of one segment to show you how the new system would work to your benefit as an improvement to what you have now. These factors could be important when it comes to deciding which vendor shows the most promise in new ideas and creativity.

Your website cannot stay frozen in time if you want to develop and broaden your reach to new clients. For a new generation site that has more features, you need to find a team that can integrate app development along with Web 2.0 ideas to make your site functional with the new era of tablet users and evolving demands. Developing this type of use of your website could be beneficial in terms of attracting new clients and maintaining professional quality.

Make sure you spend time with the different vendors for adequate comparisons of their skill sets and what you think they will be able to provide for your site. Ask about what to expect with follow-up work and technical support possibilities to be delivered in an ongoing fashion. If there is a language difference, make sure there are translators in place to work with so that information can flow accurately between you and the vendor.

While the bidding process also is the main determining factor in who will get your business, keep your company's goals in mind as you decide. Take into account who may be just promising a lot of options and who you think actually will deliver on those elements. That element could be what makes the final decision as you look at different vendors' sales pitches.

Compare prices and options available, and then go with a web content management system that makes sense for your company's requirements. The right abilities can make all the difference in the utility in your website and its growth. A skilled team can make your page work on an advanced level to suit both your company and clients in terms of expectations.




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