Saturday, October 6, 2012

Christmas Cards Allows You To Keep In Touch With Your Clients And Reinforce Your Partnership With Them

By Alaric Sowerby


If you feel giving Christmas cards will not help your business by any means then you are absolutely mistaken. You will probably be pleasantly surprised with how this very simple act could very well benefit the way you make business with customers and suppliers. This is why most companies allocate a portion of their spending budget to card-giving especially during the Yuletide season.

Why therefore does one join the bandwagon of sending, not just any greeting cards, but personalised Christmas cards for your clients? What will be the possible benefits of extending this simple act of generosity to your customers?

First of all, it helps you to connect with your customers strengthening your partnership with them. Considering you already have plenty of customers, focus on whoever has done business with you for the year. The greeting cards shall be your means of expressing gratitude for their desire to do business with you. Then, next in line will be the previous customers. If your budget still allows, posting them cards is likewise a great idea because this will tell them that you nevertheless remember them and that they're already part of your expanding business family. The card can also be a means of apologizing to customers who were definitely not so happy transacting business with you. Even though the card may not entirely alter whatever they encountered, it would make them want to review their decision of not transacting business with you ever again.

Secondly, it would make customers definitely feel special if you squeeze in a touch of intimacy to the cards that you plan to send. If you wish, you can include discount coupons that they could use if they still intend to transact business with you again. In making the card a lot more personalized, hire people to write by hand all the names of the customers in the addressee of the card envelope. This would give an idea that you certainly took time to make a card particularly for them. Just be sure you don't end up misspelling their names since it might do you a lot more harm than good.

More importantly, it can be a great advertising technique for items which you intend sell. You can insert a leaflet or brochure along with the card that would mention all additions that you already have done for your company. Since the style of the card is a lot more personal, your clients may want to look at the things they would like to buy next from your shop. Likewise, with the incentives that you have inserted, they will definitely be optimistic to transact business with you again.

By choosing to give Christmas cards to your customers, you don't only express your gratitude to all of them but you also enhance your relationship with them. By doing this you are guaranteed of another year of a profitable and prosperous business. Imagine just how this simple and cost-efficient act can make wonders for your business.




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