A lead generation website is one that inspires a visitor to make an inquiry or opt in to get more information about services and goods.
When setting up a new website for the needs of lead generation or evolving a site that hasn't got an opt-in box, consideration should be made when selecting an e-mail program.
There are lots of fantastic companies that may handle all your e-mails, these programs can be designed to send out a series of pre written messages as fast as somebody signing up. Mostly, you can choose the double opt-in process to help protect you and your prospects from getting penalized due to spam issues. I have found that requiring prospects to approve their request for more information, seriously decreases the amount of leads you may eventually get.
You may also wish to write your e-mails to provide quality content, not only a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a cold sales message every 2 days?
Consider also the data you ask for when you design your opt-in box. Folks do not like giving out too much information at first, so always get the subscriber's first and last names and you can also have a box for any other info pertinent to your business. As an example, you might have a drop down box that lists the products on your site and from that you can find out particularly what info your customer is attempting to find. If you have 6 different products you may then build 6 different lists within your e-mail program and target information and other products in particular to those folks.
Whenever you set up autoresponders or any kind of email campaign, it is vital that your mails are checked originally and checked once again. Many people aren't impressed by spelling mistakes and even more, will not read an email that is a mile long. Make your emails exact and to the point, written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing customers about new services and products you have added.
Address your subscriber by their first name, not dear customer as is typically seen. Write your copy as if you're writing to a friend, don't blind subscribers with get this or buy this, it turns people off. The easiest way of collecting a sale is by helping someone, by giving them important information and anything free is usually good, for example, a guide.
Ensure that everything you send your subscriber is applicable and of value. If your unsubscriber list builds too fast, that may be a sure sign you are doing something wrong, though you will always witness some people who unsubscribe.
So, understand that your autoresponder and the mails you send out are at the heart of your lead generation website, you wouldn't have one without it. Spend a while changing and refining this facet of your system, don't just toss away some email pitches. Relate, build a relationship, ask for feedback and collaboration.
When setting up a new website for the needs of lead generation or evolving a site that hasn't got an opt-in box, consideration should be made when selecting an e-mail program.
There are lots of fantastic companies that may handle all your e-mails, these programs can be designed to send out a series of pre written messages as fast as somebody signing up. Mostly, you can choose the double opt-in process to help protect you and your prospects from getting penalized due to spam issues. I have found that requiring prospects to approve their request for more information, seriously decreases the amount of leads you may eventually get.
You may also wish to write your e-mails to provide quality content, not only a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a cold sales message every 2 days?
Consider also the data you ask for when you design your opt-in box. Folks do not like giving out too much information at first, so always get the subscriber's first and last names and you can also have a box for any other info pertinent to your business. As an example, you might have a drop down box that lists the products on your site and from that you can find out particularly what info your customer is attempting to find. If you have 6 different products you may then build 6 different lists within your e-mail program and target information and other products in particular to those folks.
Whenever you set up autoresponders or any kind of email campaign, it is vital that your mails are checked originally and checked once again. Many people aren't impressed by spelling mistakes and even more, will not read an email that is a mile long. Make your emails exact and to the point, written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing customers about new services and products you have added.
Address your subscriber by their first name, not dear customer as is typically seen. Write your copy as if you're writing to a friend, don't blind subscribers with get this or buy this, it turns people off. The easiest way of collecting a sale is by helping someone, by giving them important information and anything free is usually good, for example, a guide.
Ensure that everything you send your subscriber is applicable and of value. If your unsubscriber list builds too fast, that may be a sure sign you are doing something wrong, though you will always witness some people who unsubscribe.
So, understand that your autoresponder and the mails you send out are at the heart of your lead generation website, you wouldn't have one without it. Spend a while changing and refining this facet of your system, don't just toss away some email pitches. Relate, build a relationship, ask for feedback and collaboration.
About the Author:
If you don't know how the lead generation process works, visit Steven Suchar's blog to find out how a lead generation website can lessen the 'hands on stress' in your business.
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