Tuesday, April 24, 2012

Tips On How To Succeed In Mobile Marketing

By Rima Chauffe


With the right tools, mobile marketing can bring in a great deal of profits. These tips will show you what you need to know to be successful at mobile marketing.

For your mobile site's landing page, try using A/B testing. This can help you understand what your visitors may be having trouble using or understanding. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Choose the better performing option from the two of them.

Wait for results of one campaign before beginning a new one. In this case, you should measure your campaign's success by its longevity and not the number of sales it produces. A successful campaign paves the way for successful future campaigns.

Always remember to implement a marketing strategy that is user friendly and simple. It takes mobile users much longer to fill out forms than with a keyboard, so make sure not to require too much information input. It should be simple for your customers to sign up for your emails.

Mobile friendly maps are a wonderful way to help ensure you are doing what you can to attract the local customers. When a person searches for a business on his or her phone, the map allows them to find it quickly.

In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.

While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.

Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Sticking to your mission statement keeps your business focused and efficient.

To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.

As shown above, mobile marketing requires some serious thought and planning in order to be successful. Mobile marketing takes a lot of time and will require patience, it is well worth the trouble in the long run and will boost your business. If you put the tips given in this article to use you will surely see an increase in sales from your mobile marketing campaign.




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